Embedded insurance has generated significant buzz in recent years, with both success stories and growing pains. While projections point to massive future growth, many insurers are still struggling to realize returns or define clear strategies, business models, and supporting technologies.

This three-part series, Winning in the Growing Embedded Insurance Space, shares Peak3’s insights from enabling leading embedded insurance use cases—powering hundreds of millions of policies annually.

In this Part 1, we explore the defining characteristics of successful embedded insurance propositions.
Through real-world examples, we outline key categories and design principles that help insurers build high-impact, market-relevant offerings.