RESULTS
9+ Million Policies Issued
Acquired millions of new customers from novel channels.
30+ products launched
Significantly diversified product portfolio, accelerating multi-channel distribution and driving premium growth.
10+ New Distribution Channels
Streamlined integration across channels, achieving high reusability and shorter launch timelines.
About Company
AIA Malaysia is part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group. It offers a broad range of financial solutions through a diverse distribution network, including over 17,000 Life Planners, exclusive bank partners, corporate sales teams, and brokers, giving customers the flexibility to choose how, when, and where they engage.
The Requirements
AIA Malaysia is dedicated to enhancing consumer experience by offering greater accessibility and tailored protection. To expand its reach and provide more accessible insurance propositions, AIA decided to partner with digital platforms such as TNG, Shopee, Grab, and Lazada as modern distribution channels.
For this, AIA required an end-to-end core platform that supports:
High agility and fast speed to market via configurations to meet the requirements of AIA's distribution partners
Flexible product management to launch innovative and tailored propositions with limited development costs
Seamless integrations via APIs to ensure embedded, fully automated journeys from underwriting and policy issuance to claims handling and auto-debit renewals
Elastic scalability and performance to meet the requirements to issue millions of policies every year in real-time
The Solution
Digital-first Core Platform for Multi-Channel, Multi-Product and Full Policy Lifecycle Management
AIA Malaysia leverages Peak3’s cloud-native and digital-first Graphene core platform—to streamline its insurance operations, covering everything from product management and policy administration to billing and claims processing across multiple distribution channels.
This unique approach provides AIA with a competitive edge by enabling the rapid deployment of new insurance offerings. It also supports a flexible integration model through Graphene's OpenAPI platform, allowing seamless, secure, and efficient system connections that simplify and accelerate the integration process.
Among AIA’s notable partnerships, the collaboration with TNG, a leading digital wallet, stands out. Through TNG’s app, AIA offers offers a diverse range of products, including cyber, travel, home, critical illness, and medical insurance. With Graphene’s flexible backend configuration, TNG customers can enjoy comprehensive and customizable coverage options, such as:
Flexible coverage for a range of risks and scenarios
The ability to tailor add-ons and pay only for the features they need
Seamless and real-time policy purchases and servicing
The Impact
Increased Customer Acquisition: AIA has successfully expanded its customer base, issuing over 9 million policies within the first three years.
Product Diversification: AIA launched over 30+ products and product variations, catering to diverse customer needs.
Agility and Fast Launches: Peak3's OpenAPI enables quick, easy third-party integrations for partners like TNG, Maxis, Shopee, and Lazada, reducing new launches to a matter of weeks.
Improved Efficiency: Flexible product architecture allows for reusability and scalability, saving 40-60% of efforts when launching subsequent products.
Automate processes with Peak3 to save costs, enhance user experience, and scale operations on a single multi-tenant SaaS system.
