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Income's SNACK launched lifestyle micro-insurance that builds protection into daily activities

RESULTS

Market-first Innovations

Pioneered the first financial lifestyle app with stackable micro-insurance.

110K+ Active Users

Built a growing community within the SNACK ecosystem, issuing millions of policies.

150+ Ecosystem Partners

Partnered with a diverse range of ecosystem partners, including banks and restaurants, to boost engagement through gamification.

New Market Segment

Unlocked a new demographic (avg. age 33), making protection more accessible to younger generations.

About Company

Income Insurance, a leading composite insurers in Singapore, offering life, health, and general insurance for more than 1.4 million customers. Its lifestyle-centric and data-driven approach to insurance and financial planning puts them at the forefront of innovative solutions that empower the people it serves, including underserved groups, with better financial well-being.

Region

Asia

Industry

Life, Health and P&C Insurance

Products/ Solutions Utilised

The Requirements

Content

The Solution

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The Impact

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The Requirements

Content

The Solution

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" In the world of insurance, this [young segment] is the most difficult segment to reach...The partnership [with Peak3] has brought us a highly scalable InsurTech platform that kickstarted our capabilities in working with ecosystem partners in Singapore. Our proof-of-concepts across AI, blockchain and automation technologies help us stay ahead of the curve in our industry. "

Peter Tay, Chief Digital Officer at Income Insurance

The Impact

Content